Columnists

How non-tech-savvy small businesses can use Google Analytics to improve their marketing

Google Analytics is a highly effective website analysis platform that allows businesses to assess how well they’re doing…

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Press release basics for small business owners 

Press releases remain among the most effective ways to generate awareness of your small business and its products…

columnists

Why a strong small business brand matters and how to build one

As you start your business, establishing your identity in your market and building your brand need to be…

Business

The reality of running a small business

Prepare yourself (and your loved ones) Starting a business isn’t for the faint of heart. Being your own…

columnists

How to make writing a business plan less intimidating

A business plan is not only important for starting your business, it’s also an indispensable tool for helping…

columnists

Self-employment tax basics

Going from “employee” to being your own boss brings some significant changes professionally and personally. One of the…

columnists

Retirement planning for small business owners

As a small business owner, you are responsible for saving for your own retirement. Although the demands of…

columnists

Record keeping 101: Information your small business needs to maintain

One of the most important administrative responsibilities small business owners face is keeping accurate and current records. Not…

Business

Would your hobby make a sustainable business?

Running a successful business centered on doing something you love is the dream of many entrepreneurs. What could…

Columnists

Benefits of using the business model canvas

The Business Model Canvas is an entrepreneurial tool that enables you to visualize, design, and reinvent your business…

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