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Visit North Carolina’s Tourism Resource Assistance Center (TRAC) is coming to Columbus on Thursday, Feb. 27. This community-based training program aims to help tourism-related businesses in Polk County and the surrounding counties.

Visit North Carolina’s program managers will be on hand to share about its research, development and marketing services, and discuss best practices for reaching travelers, the media and increasing tourism visitation and spending. 

This free, drop-in event, hosted by Polk County Travel and Tourism, will be held from 10:00 a.m. to 2:00 p.m. at the Polk Center of Isothermal Community College, located at 1255 W. Mills St. in Columbus. 

“We are excited to bring this valuable resource to our tourism partners,” said Melinda Massey, Director, Polk County Travel and Tourism. “I attended a TRAC event last fall and spent one-on-one time with several of the program managers. Even though I work with them regularly, the chance to make a direct connection with them about Polk County was impactful.”

VisitNC wants to connect with accommodations, attractions, events, etc. in the area. In doing so, the tourism businesses will learn better ways to promote their property or event and how to engage more fully with programs offered by Visit North Carolina and its partners.

Representatives from the EDPNC’s BLNC, N.C. Welcome Centers/Visitor Services, N.C. State Parks, Agritourism and NC GreenTravel are often on hand to discuss services they can provide businesses, including strategic planning, assisting with identifying funding sources and serving as liaisons with other local, state and federal agencies.

Contact Polk County Travel and Tourism for more information, 828-894-2324.  

Melinda Massey