As the official charity of the FEI World Equestrian Games Tryon 2018, global equine welfare charity Brooke has launched an interactive experience in the World Equine Expo, bringing the reality of life for people and equines in South Asia’s brick kilns to attendees through 360-degree video.

This is combined with the unveiling of Brooke USA’s “Brooke Breezeway,” a commemorative walkway at Tryon International Equestrian Center made up of personalized bricks purchased by supporters as part of a fundraising campaign to support Brooke’s equine welfare programs in many of India’s brick kilns.

In developing countries around the world, 100 million horses, donkeys and mules work alongside people in some of the most difficult environments. Brick kilns are perhaps the most punishing of these.

With thick dust, temperatures of up to 122 degrees, and very little shade, animals suffer from respiratory diseases, injuries and malnutrition. The families that own and rely on these animals are often in bonded labor, and have little access to veterinarians, farriers or first-aid.

Brooke has captured life following a young couple, their child and their horse in these kilns through 360-degree video, and attendees of the World Equine Expo have an opportunity to experience their world and daily life.

Brooke’s sister organization, Brooke USA, is also offering book signings from writers such as New York Times best-selling author Mary Alice Monroe, celebrity bartending events featuring WEG athletes and Brooke USA ambassadors, and demonstrations from Brooke global ambassador Monty Roberts. They are also selling plush versions of WEG mascots Star and Huck with coordinating orange accessories benefiting Brooke.

“Breaking the cycle of poverty is an issue that receives great attention around the world, and I am a strong believer in Brooke’s model of reaching the working equines that in turn help support and uplift the families that rely on them,” said Katherine Bellissimo, partner of Tryon Equestrian Partners and board member of Brooke USA.

The World Equine Expo is hosted alongside WEG, which will take place Sept. 11-23 at Tryon International Equestrian Center. Tickets to the expo are included in any competition tickets.

– Submitted by Tryon International Equestrian Center