In addition to the key findings, the study listed best practices for nonprofits using social media.  The most important best practice for nonprofits is to collect email addresses when possible.  I would like to add to this one – collect cell phone numbers also.
When collecting email addresses and cell phone numbers always try to collect what the donor interests are. In collecting the email address, cell phone number and interest you want to make sure that you have a reliable constituent database to store this information. Another best practice is to have a great call to action. If you need them to do something, tell them. Last but not least and as repeated above, be engaged in social media.
Now that we have discussed the baseline for social media within nonprofit organizations the next several articles will focus on different tools and strategies for your social media marketing plan.